Marketing
Team Member

Marketing Team Member

As the Marketing Specialist for Brilliance One, you will play a crucial role in shaping our brand's online presence and driving customer engagement. You will be responsible for creating compelling social media content, developing educational and training videos (including short-form content), and managing our content calendar to ensure consistent messaging. Your efforts will be key in increasing brand awareness and helping us reach our sales goals.

Duties & Responsibilities

• Content Creation
  • Develop and create engaging social media posts that resonate with our target audience.
  • Produce educational and training videos, including short-form content (e.g., YouTube Shorts, Instagram Reels, TikTok), to showcase the features and benefits of Brilliance One.
  • Craft compelling copy and visuals for various marketing channels, ensuring alignment with brand guidelines.
• Social Media Management
  • Manage and maintain our social media accounts across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube.
  • Schedule and plan social media posts at least 3 weeks in advance, ensuring a consistent and strategic approach.
  • Monitor social media performance, track key metrics, and adjust strategies as needed to optimize engagement and reach.
• Brand Awareness and Engagement
  • Develop and implement strategies to increase brand awareness and drive organic traffic to our website and social media channels.
  • Engage with our online community, responding to comments, messages, and inquiries in a timely and professional manner.
  • Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation initiatives.
• Campaign Management
  • Plan, execute, and analyze marketing campaigns, including paid advertising, email marketing, and social media campaigns.
  • Utilize marketing automation tools to segment audiences and deliver personalized content to prospects and customers.
  • Report on campaign performance, providing insights and recommendations for improvement.
• Collaboration and Coordination
  • Work closely with the product and sales teams to understand the unique selling points of Brilliance One and translate them into compelling marketing messages.
  • Coordinate with external vendors and agencies as needed for content production, graphic design, and other marketing initiatives.
  • Stay updated on industry trends, competitor activities, and emerging marketing tools to keep our strategies fresh and effective.
• Webinars
  • Create live webinars and record them for later use.